Internet offers enormous opportunities, but survival in this market is not easy. It does not simply involve the creation of an attractive website with a shopping cart, it requires much more.
AURA , a global provider of AuraPortal.(*) Business Process Management (BPM) software, has published a study entitled "The market is on the Internet" which analyses the profound changes in the preferences and buying habits of a now generally globalized market and the problems faced by the majority of companies, in any sector (not only the ones involved in online sales), whose Promotions, Sales and After-sales services are affected by the new trends demanded by the current market.
(*).AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix report and by other renowned analyst firms.
Convenience, price and time savings accelerate the growth of eCommerce, however most companies have not yet realized the extent of the change in mentality, focus and the technologies necessary to adapt the way companies are managed in this new market.
In an emerging market, with a small investment, some small (or even tiny) companies have achieved successful sales thanks to the Internet, but a global market not only means many buyers but also many vendors which makes it more difficult than the traditional market.
Most companies must adapt their strategies to the characteristics of the new activities; furthermore, they must have the correct tools to optimize their management.
AuraPortal is the leading Business Process Management (BPM ) software with a perfectly integrated eCommerce system. It is characterized by its ease in handling and purchasing operations. The total integration of online ordering with delivery of products offers an extraordinary advantage, given that it allows unprecedented automation of sales operations. It is not a case of completed eCommerce actions providing data for a database but the conversion of this data into information flowing through processes.
