98 per cent of all Germans over 14 years of age own them and 90 per cent use them regularly - it is clear that promotional items have become an integral part of everyday life. With its new give-away catalogue, FLYERALARM now offers all customers and interested parties worth knowing background information on the subject, the most important areas of application and, of course, an overview of the current product highlights.
Whether as writing instruments, sweet advertising or high-quality branded articles - give-aways have become an integral part of everyday life. For this reason, there is now a new edition of the FLYERALARM give-away catalogue, which in 2019 was among the three best B2B catalogues of the year. In the new edition, customers can discover all kinds of background information as well as current trends. "The trend is clearly towards high-quality products. That's why we have added various brand products to our range," reveals Pascal Ritter, Head of FLYERALARM Give Aways. "In this way, our customers can benefit from the principle of co-branding: A well-known brand that stands for quality radiates onto the own company, so that the trust in the own brand increases.
Responsible Give Aways
Also relevant and trend-setting in the area of give-aways is for many customers the topic of responsibility, which is also not neglected in the new catalogue. In addition to products such as BPA-free drinking bottles or recycled bags and pens, the catalogue also takes a look at the e-commerce company's responsible behaviour. "Even before the Corona crisis, we attached importance to production in Europe - and if possible in Germany - because sustainability is important to us," says Pascal Ritter. "It also enables us to meet our responsibility to our customers and ensure the supply availability of our products". For the company, responsibility also includes the best possible protection against viruses and diseases. For this reason, the new catalogue not only provides an overview of the most common masks but also a large selection of these and numerous other hygiene products.
Full service for the customers
Thanks to the high information density of the catalogue, no questions remain unanswered, as each section is introduced and accompanied by exciting background facts and interesting facts. Thus, customers not only learn which legal requirements must be observed when giving away promotional items or which psychological forces are at work, but also why determining the target group is so important for the perfect give-away. "My team and I naturally also provide support in the search for the ideal gift or try to realise special wishes" says Pascal Ritter. "And for customers who appreciate help in designing their products, we are currently expanding our 'Design Online' tool with even more user-friendly functions, such as a 3D product view.
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