Industry-specific eBooks explore trends and latest technologies to increase profitability for corrugated, narrow web, and sheet-fed and web offset printers
Baldwin Technology Co. Inc. has launched PrintEnomic$, a new online resource of specialized eBooks and resources for corrugated, narrow web and sheet-fed and web offset printers at PrintEnomics.com.
The carefully curated collection of Baldwin videos, podcasts and instructional guides are available for free and without firewalls to help maximize printer profitability. The eBooks analyze trends, issues, and technology options specific to printers in all three categories.
Baldwin is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries.
“In addition to what we manufacture and the services we provide, we are invested in making our customers more successful, and PrintEnomic$ is the latest example of that commitment,” said Baldwin Chief Marketing Officer Simon Blake. “Content-rich, useful information free-for-all is the name of the game.”
More than 5,000 print industry professionals have already downloaded or viewed earlier, limited-release eBooks “Untangling the Web” for narrow web and “From Beast to Beauty” for corrugated. The addition of “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” for sheet-fed and web offset printers completes the comprehensive PrintEnomic$ portfolio.
Through interviews with customers, industry insiders, in-house engineers – and reviews of the latest reporting – the eBooks explore pressing topics including sustainability, labor challenges, counterfeiting, and brand protection.
“While certain trends are shared across all three printer categories, the particular challenges and technology solutions of each segment are nuanced and specific; we want to speak directly to meet those needs,” said Blake.
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