Robert Graham is pleased to announce the publication of the brand's first direct-to-consumer catalog. Developed and conceptualized by Connecticut-based agency, The World's Smallest Ad Agency, in close partnership with Robert Graham's in-house marketing & creative team, the catalog showcases the spring 2014 lifestyle collection reflecting a Capri-lifestyle backdrop.
The engaging 44-page glossy color catalog shot by fashion photographer Sergio Kurhajec features the full breadth of the Robert Graham collection from knitwear, sport shirts, denim, swim, outerwear, and accessories with a laser focus on the rich details that are intrinsic to the brand.
In tandem, Robert Graham will also launch a fully shoppable, flippable digital catalog on its e-commerce and mobile sites to create a truly multi-channel shopping experience, developed in conjunction with Guidance, a web and mobile eCommerce design and development agency.
"The activation of our first print Robert Graham catalog further exposes the brand to a wider consumer base, prospecting outside of our directly-operated retail stores and wholesale partners," said Michael Buckley, Chief Executive Officer of Robert Graham.
Robert Stock, Founder & Chief Creative Officer of Robert Graham also explained, "Based on the inspiration for the Capri Collection, the catalog reflects the captivating allure of the tiny sun-drenched island of Capri, along with a playful color palette including: eclectic prints, and patterns of royal blues, greens, purples, oranges, yellows and deep aquatic blues. The profusion of distressed prints, materials and handcrafted textures lends each piece a nuanced and indefinable dimension."
Robert Graham enjoys a robust and loyal consumer following who collect pieces due to the distinctive design elements and superior craftsmanship. The iconic fabrics and trims are designed in-house and are proprietary to Robert Graham.
The catalog hits homes nationwide beginning this week and on www.robertgraham.us
