Amplifinity, creator of the Advocacy Management Platform (AMP), today announced a strategic partnership with PossibleNOW, the leading provider of customer experience and enterprise preference management solutions. The new partnership will empower PossibleNOW to offer Amplifinity's platform as part of its technology implementation process.
"PossibleNOW shares our passion for powerful, enterprise marketing solutions that deliver measurable value for our customers," said Larry Angeli, Senior VP of Sales and Marketing for Amplifinity. "Both our mutual customers and respective solutions will benefit from this partnership."
Because brand advocacy has become the cornerstone of the new path to purchase, brands are starting to realize they must implement strategies and systems to drive and manage advocacy, according to Richard Beedon, CEO of Amplifinity. "Our growth is being fueled by our ability to help our clients turn their customers, employees( )and third party influencers into very powerful sales and marketing channels," Beedon said. "These 'social' sales and marketing channels are driving brand awareness, generating new leads and acquiring new customers - at scale. Everything we do is measurable."
Scott Frey, President and CEO of PossibleNOW, said: "We specialize in helping enterprises listen to and learn from their customers. Creating and cultivating brand advocates is a natural extension of that effort and a great fit for our clients. We're excited about the partnership with Amplifinity and look forward to offering even more value to our clients through its implementation."
Amplifinity's AMP is a comprehensive tool for creating, managing and measuring brand advocacy programs, which enables customers, employees and influencers to refer new customers, endorse products and amplify company messaging and content. Because AMP integrates with existing business processes and internal software systems, it provides a "closed-loop" network that allows enterprise companies to finally track, manage and measure the success of brand advocacy.
