Franklin Covey Brazil to Assist in Delivering Education Process to Schools
Franklin Covey Co. (NYSE: FC) and FC Brasil Consultoria e Representações Ltda ("Franklin Covey Brazil"), announced today that they have partnered with Abril Education, granting the Brazilian publishing and education giant exclusive licensing rights to The Leader in Me®, Franklin Covey's education process for teaching leadership principles to students within elementary schools. Franklin Covey Brazil will assist and support Abril Education in delivering The Leader in Me process to both public and private schools throughout Brazil. (www.TheLeaderinMe.org)
Bob Whitman, CEO, Franklin Covey Co., said, "We believe that this partnership with Abril Education and Franklin Covey Brazil will contribute to the continued exponential growth that Franklin Covey's Education Practice has been experiencing worldwide and we are so honored to be working with them. The education market in Brazil has approximately the same number of schools and children as in the United States and Canada, which provides our Education Practice with a tremendous opportunity. With the strength of The Leader in Me process and Abril's significant reach in the education market in Brazil, we are excited about the impact we can have in Brazil's education system."
Roberto Civita, chairman and editor-in-chief, Abril Group, said, "Abril has been involved in education for over forty years and we are proud to have it in our DNA. I am delighted to be partnering with Franklin Covey and adding their extraordinary The Leader in Me process to the list of things that we offer to Brazilian schools and students. It will certainly make a very positive difference."
The Leader in Me process is being used by more than 800 elementary schools in 20 countries throughout the world. It integrates the principles of personal leadership and effectiveness in everyday, age-appropriate language into the core subjects and curriculum of a school. The process is a holistic school-wide experience for school staff, students and parents and creates a common language and culture within the school built on proven principle-based leadership skills. Included as a foundational piece is content from The 7 Habits of Highly Effective People and The Leader in Me: How Schools and Parents Around the World are Inspiring Greatness, One Child at a Time, both authored by Stephen R. Covey. The Leader in Me process continues to receive noteworthy praise from administrators, staff, parents, and students and is producing extraordinary results and having a significant impact on the lives of children of all ages, socio-economic levels, learning capacities, and cultural backgrounds.
Sean Covey, education practice leader, Franklin Covey Co., said, "We are thrilled to partner with Abril Education and our in-country partner, Franklin Covey Brazil, to localize and deliver this powerful process to educators and millions of students throughout Brazil. They are the most qualified partners to work closely with us to deliver the high-quality standards needed to appropriately facilitate The Leader in Me process in Brazil. Abril's market reach in the education market is unprecedented in Brazil and Franklin Covey Brazil is our longtime partner and is well-versed in not only our content, but our delivery methods."
Abril Education is an arm of the Abril Group, one of the largest and most influential communication groups in Latin America, providing information, culture, entertainment, and the advancement of quality education in Brazil. Abril Education is one of Brazil's leading companies in schoolbooks, sophisticated teaching system sectors, and test preparation classes, reaching over 538,000 students in more than 1,700 schools with their learning systems, selling nearly 50 million books a year, with nearly 76% of all students in country using at least one schoolbook published by Abril.
Manoel L. Amorim, president and CEO of Abril Education, said, "We are so very delighted to have Franklin Covey as our partner. We continue to be committed to our legacy of delivering many quality education solutions. Franklin Covey's The 7 Habits of Highly Effective People and The Leader in Me process, with their principle-centered approach and emphasis on 21st century life skills, are much-needed additions to our current cadre of offerings. We are confident this will have a significant impact, not only on education but on the entire country of Brazil, as a whole."
Paulo Kretly, president, Franklin Covey Brazil, said, "We have been looking for the right partner and strategy to take The Leader in Me to the students of Brazil. With the execution of this agreement, we feel that we have the right formula and partners to make a positive impact on the education system and country of Brazil."