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Consortium of Advertisers and Publishers Leverage Technology and Consumer Insights to Create Powerful, Multicultural Advertising Exchange

Huddled Masses Media, powered by MediaMath, The Cipher Group and The NorthStar Group are pleased to announce the first-ever private multicultural advertising exchange. This opt-in program gives publishers control of their inventory, a user interface, creative and optimization efficiencies, scale and data components, all to the benefit of brands and agencies.

"Huddled Masses is proud to provide the technology and expertise required to empower The Cipher Group, The NorthStar Group, and their team so that all multicultural agencies, clients and publishers have access to this wonderful new offering," says Huddled Masses CEO Charles Cantu.


Race is on to Register .shabaka Domain Names

.shabaka domain names are now available for purchase by the general public. Interested registrants are encouraged to act quickly to secure the best domain names.

Arabic-speaking Internet users around the world now have access to a new corner of the Internet completely dedicated to their native language following the official general public launch this week of .shabaka, the world's first Arabic cross-border Top-Level Domain.

Hyperlocal journalism: Axel Springer Academy launches zoom-berlin.com

The Axel Springer Academy, Germany's most modern school of journalism, has launched an online experiment involving hyperlocal journalism: For the first time ever on www.zoom-berlin.com, twenty young journalists place one single street in the focus of their journalistic offerings: Berlin's Oranienstrasse. Under the motto "The city. A street. Your life." they report on the people who live there, examine the historic past of the street in the Berlin district of Kreuzberg, explain the problems facing the street today, and, via Facebook, Twitter and their own blog, invite their users to develop visions for the future of the street along with the editorial office.


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