Huddled Masses Media, powered by MediaMath, The Cipher Group and The NorthStar Group are pleased to announce the first-ever private multicultural advertising exchange. This opt-in program gives publishers control of their inventory, a user interface, creative and optimization efficiencies, scale and data components, all to the benefit of brands and agencies.
"Huddled Masses is proud to provide the technology and expertise required to empower The Cipher Group, The NorthStar Group, and their team so that all multicultural agencies, clients and publishers have access to this wonderful new offering," says Huddled Masses CEO Charles Cantu.