Disrupting Perceptions, "Where there's business there's EPSON" Showcases Epson Business Solutions across Robotics, Industrial Applications, Point-of-Sale, Projection, and Printing
Epson America, Inc., regional headquarters of Seiko Epson Corporation (TSE: 6724, "Epson"), today launched a national business brand campaign entitled "Cityscape," highlighting its wide range of high-performance business products in key strategic markets. Using the tagline, "Where there's business there's EPSON," the campaign showcases a wide range of innovative business solutions and underscores Epson's deep-seated commitment to today's business marketplace.
"Epson products are relied upon in countless businesses today to communicate, share, capture, and create. Our new campaign is designed to highlight Epson's long-standing partnership with the global business community that started 40 years ago," said Keith Kratzberg, senior vice president, sales and marketing, Epson America. "The initial phase of this campaign begins sharing a story that will unfold over time. We will be expanding this conversation to further illustrate how our cutting-edge technologies and innovative solutions can help business everywhere succeed and grow."
"Our evocative Cityscape campaign may be a real eye-opener for business professionals who know Epson only as one of the world's leading printer manufacturers. In reality, we're much more than that," said Lucie Milanes, Epson's director of marketing strategy and communications. "The campaign takes a fun yet serious path to disrupt and discard outdated perceptions of the Epson brand."
The creative approach for the campaign centers on images of futuristic city skylines that mash-up Epson products – robots, digital label presses, point-of-sale systems, projectors and business printers – with ultramodern architecture and iconic structures to generate eye-catching science fiction-like imagery. "Our goal was to create a visual experience that both catches and keeps the attention of the viewer," added Milanes.
Building active engagement with the Epson brand and elevating the company's impact on business, the first phase of the campaign kicks-off with airport signage simultaneously in New York (JFK), Los Angeles, Chicago, Atlanta, San Francisco, and Denver and will extend to a range of media channels through the end of 2015. The Cityscape brand campaign will reach across business/financial print, digital, out of home, radio, TV, public relations, prominent venue advertising (Madison Square Garden), direct response, and across Epson social channels.
The Cityscape campaign integrates with Epson's social media communities to continue discussing Epson business solutions and individual business user stories with #Epson4Biz. The next phase of the campaign will expand to include Epson business customers sharing real-world experiences of how they are using Epson products to improve operations. In addition, the campaign's futuristic imagery will begin appearing in Epson marketing communications materials and on Epson's online channels
www.epson.com
