Canon Europe announces that it is acquiring London-based digital start-up Lifecake, marking a major step in the development of Canon's digital consumer services business. This brings Canon closer to its ambition to play a part in every image taken no matter what device is being used, and enables the business to establish a presence within London's 'Tech City'.
Lifecake is the company behind the Lifecake photo-sharing app for families, which allows parents to store, organise, share and relive key moments of their children's lives. With Lifecake, parents can create photo and video timelines that the whole family can experience on smartphones, tablets, computers and in printed photobooks.
Alberto Spinelli, Director of Digital Services at Canon Europe, says: "Today, we are all taking more photos on more devices than ever before but often become overwhelmed and even disconnected from them. We would all like to be able to quickly find our photo as we remember a moment - at the swipe of a finger - and relive it on any screen, or print it to hold. At Canon, we are building digital services to help people do just that with tailored experiences.
"Lifecake is an extremely exciting addition to the Canon Group, providing a digital service that makes it easy for families to take control of their ever-increasing number of photos. This acquisition fits perfectly with our vision to give everyone taking photos the tools to bring their stories and experiences to life - and engage with them whenever and wherever they choose."
CEO and co-founder of Lifecake, Nicholas Babaian comments: "With the reach and technology of Canon, we'll strap booster rockets onto our service. At the same time, our team will accelerate the growth of Canon's digital services ecosystem. But we're most delighted that our existing and potential customers will know their precious memories are safe with one of the most trusted brands in photography - a company that's helped families capture and relive moments for nearly 80 years and will continue to do so for generations to come."
Lifecake is currently available in English language worldwide. Today sees the launch of additional language versions in French, German, Spanish and Italian.
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