American Media, Inc. (AMI) Chairman, President and CEO David J. Pecker today announced that Brian Kroski has been named Senior Vice President and Chief Digital Officer. In his new role, Mr. Kroski will be responsible for creating and executing AMI's digital audience strategy and product development while also expanding current digital advertising products and developing new products to leverage AMI's growing digital audience which have grown to more than 50 million unique visitors and more than 345 million page views per month.
"Brian has been an invaluable asset to AMI as we have developed and executed an aggressive digital strategy that continues to show impressive results," said Mr. Pecker. "This is an exciting moment for AMI as we continue to focus on continued digital growth across all of our brands. Brian has played a critical role in that strategy and will continue to find new and innovative ways to leverage our award-winning content across all digital platforms for all of our partners."
Mr. Kroski joined AMI as Vice President Digital Business Operations in 2013. In that role, he contributed to the massive growth in digital audience and personally overhauled AMI's digital revenue operations introducing Programmatic and Native Advertising capabilities which drove significant revenue growth. Prior to joining AMI, he was the General Manager of Digital at Dennis Publishing where he oversaw digital operations for the publisher's U.S. brands including The Week and Mental Floss. During his tenure at Dennis Publishing, he launched multiple mobile applications for the brands including Kindle, Android, and iOS including The Week's iPad app, which reached #1 on Apple's iOS Newsstand. Mr. Kroski has held executive posts at YourTango, Louise Blouin Media, The New York Observer, Rodale, Blue Dingo Interactive Agency, Purple Crayons Interactive, PSINet Consulting Solutions, and Helix Software Company.
"I am thrilled to work more deeply with the management team, editors, and publishers of these amazing brands as we aggressively expand AMI's premium digital offerings, grow our desirable audience and continue to offer world-class marketing opportunities for our advertising partners," said Mr. Kroski. "We have worked hard to develop a digital strategy that has us well positioned to lead the market with premium brands, passionate audience bases, and content as well as cutting edge digital tools and services."
In addition to serving on the IAB Programmatic Council, Mr. Kroski is a regular lecturer and mentor at the Columbia Journalism School. He lives in Long Island City, NY with his wife.
