Former Partner at Strategic Management Consultancy Prophet Tapped to Lead Major Strategic Engagements Across SGK Client Base
SGK (NYSE: SGK), formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company that drives brand performance, announced today that it has appointed Andrew Flynn as senior vice president, brand strategy.
In this new role, Flynn will focus on identifying and developing strategic brand solutions for clients to help drive brand performance by leveraging the services offered by Brandimage and Anthem, part of SGK's brand development group, and Schawk, the company's brand deployment business. Flynn, previously a partner at Prophet, a strategic management consultancy, developed deep expertise in helping clients create and implement transformational growth strategies across multiple industries from CPG and retail to technology, financial services, energy and B2B services. As a co-leader of Prophet's Brand Strategy practice, he was responsible for the development of the brand and marketing IP that spans the major issue sets faced by CMOs and CGOs.
Eric Ashworth, president, SGK, said, "Andy will play a leading role in the development and delivery of growth solutions that create real value for our clients. He will reach across the client bases of each of our businesses to create deeper relationships at the executive level, identify transformational growth opportunities and scale service offerings. He will also provide strategic points of connection between the brands when appropriate."
Flynn noted, "This is a hugely exciting opportunity. I look forward to working with the many talented executives at Brandimage, Anthem and Schawk to make SGK the first choice for clients with complex business and marketing challenges. The stakes have never been higher for brands to perform, and their challenges have never been greater. I look forward to uncovering unique growth opportunities for our clients' brands while driving brand profitability."
Flynn brings more than 20 years of experience to SGK. He spent the previous 15 years at Prophet, the most recent eight years as Partner. He received his Bachelor of Arts in American History at Princeton University and an MBA in Entrepreneurship and Strategic Marketing from the Franklin W. Olin Graduate School of Business at Babson College.
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