When Indoor Environment Connections newspaper was launched fourteen years ago, Mark Zuckerberg was 15 years old and social media was a concept AOL was still attempting to define. The monthly publication quickly established itself as the timeliest source of indoor air quality (IAQ) industry news available.
Last month Indoor Environment Connections transitioned from print to the Internet, accessible to anyone in the word at www.ieconnections.com. "Our transition from a paper-and-ink monthly to a website with constant updates is consistent with the cultural and technical evolution that has swept global society over the last decade," said Glenn Fellman, Publisher.
As a website, Indoor Environment Connections allows for interaction never dreamed about when it first started in print. "Now our readers can comment on any article in seconds, or share our news and technical features via Twitter, LinkedIn and dozens of other social media platforms," said Alyssa Dara, Communications Specialist.
Indoor Environment Connections has always been a two-part publication: half news, half technical features. That formula has been enhanced online. "Going online allows us to continue to offer original technical content without the constraints of a word-count limit or an advertisement-to-text ratio that a printed publication has to balance. This allows our expert technical contributors to explore topics in far greater depth than ever before," said Tom Scarlett, Editor.
For advertisers, the online news source offers huge advantages over paper-and-ink. The reach of the printed publication was limited to the size of the publisher's mailing list -- about 25,000. "A website is available to virtually anyone on the planet. Our readership is not only growing, it's gone global," said Gina Valerio, Advertisement Manager.
