With more than 300 exhibitors and 18,000 visitors expected in Berlin for the World Publishing Expo in October, the event lives up to its reputation as the largest global trade exhibition for the news publishing and media industry. It can also seem overwhelming to newcomers and veterans alike.
If you add five strategic business conferences, four open stages, workshops, hackathons and initiatives like the World Innovation Network, the events also provide a mammoth collection of knowledge and innovation for those who direct and guide news publishing companies around the world.
Getting the most of the event takes a bit of preparation. So here is a user's guide to the events, to ensure that participants get the most of the opportunities to engage with industry innovators, learn about transformative emerging technologies and their benefits, and take away strategic insights to help news media compete and thrive.
