Companies change their logos to indicate anything from a shift in strategy to the simple need to modernize their brand. Some logo changes are subtle, while others look nearly unrecognizable from their former designs. Brand loyalists and design critics have no problem voicing their opinions of these "flops" and sometimes enough negative feedback of a poor redesign can cause a company to return to its original logo. But when a new logo is a hit it can breathe new life into a brand. The best logo changes represent where a company is going without making customers feel like they're dealing with a completely new brand. Current trends in company logo design include more cartoonish graphics and a less-is-more approach to fine-tuning the original design. Below are seven logo redesigns that hit the mark.