By Andy Marken
Everyone, everything wants to be liked, even loved ... including companies and brands.
Being a big cold-hearted, calloused thing that churns out stuff expecting you to buy it until the next thing they churn out and expect you to buy just isn't working anymore.
In the constantly connected, always-on world, the approach no longer wins friends or customers.
People have too many ways to express themselves and ordinary folks are listening, agreeing, disagreeing.
Just engaging real people worked for a little while; being social with them sorta', kinda' worked and being big just isn't enough.
So now it's time to humanize the company. You know; distance it from the competition and be more personable; more real like you and me.
That ad space is getting so crowded that now we're seeing some say (in so many words) – "we invented human" or "we're more human than they are."