Panel of Experts Help Marketers Plan Effective Integrated Media Campaigns
Valassis (NYSE: VCI), a leader in intelligent media delivery,announced today that it will host a free webcast from 2 to 3 p.m. ET Tuesday, March 26 aimed at helping marketers plan effective integrated media campaigns that will reach consumers throughout the path to purchase.
A panel of Valassis experts will share techniques, models and case studies on how to reach and activate consumers with media solutions that influence them wherever they plan, shop, buy and share. The "Activating Multi-dimensional Consumers in a Multi-media Environment" webcast panelists, are:
-- Daniel Sherr, Valassis Vice President and General Manager, Integrated
Media Solutions, a leading mind in the field of strategic targeting, who
has been involved in segmentation, targeting, database marketing and
advanced analytics virtually his entire career. Among other adventures,
Sherr was a founding partner of Claritas, a leader in demographic
software products, marketing research data, market segmentation systems
and marketing research analysis software.
-- Michael Lyke, Valassis Director of Targeting, who develops effective and
efficient integrated marketing and media plans that drive trial for
clients. A member of the Direct Marketing Association, his expertise is
in database marketing, targeting, media planning and list marketing.
Prior to his current role, Lyke was Director of Targeting for the
Specialty Retail vertical and was responsible for developing strategic
media plans based on client objectives utilizing client data, industry
research, targeting capabilities and Valassis' product portfolio.
-- Edward Ramsey, Valassis Director of Targeting, enables his clients to
seamlessly integrate online and offline media solutions and improve
campaign results. He has various certifications in Database Marketing
and is a member of marketing groups such as the Direct Marketing
Association and American Marketing Association. Ramsey has also
received various awards and recognition for his innovation and thought
leadership, including the Walmart Award of Merit (2003) for outstanding
performance as a marketing services provider.
As the new media mix becomes mainstream and consumers are more empowered and in control, marketers must reevaluate their media planning decisions with an integrated approach in mind - both in media channel decisions and integration of campaign planning.
To sign up for the March 26 free webcast, go to: bit.ly/ZNQf68