Antalis, Europe's leading wholesale group for paper, packaging and visual communication solutions, is now using Influencer Christian Thoß as part of its new social media strategy.
Under the new slogan "Empowering Visual Emotion", products and innovations from the Antalis range will be presented by the new brand ambassador in short video clips and disseminated on social networks, YouTube, Instagram, Facebook and LinkedIn. With this partnership, Antalis breaks with the conventional marketing approach of recent years within the industry and meets the spirit of the times.
"The impact of influencer marketing is steadily increasing, but in our particular market segment it was difficult to find a professional brand ambassador with the necessary experience - many factors have to fit together. Christian is an expert in the field of advertising technology; he is authentic, creative and knows the requirements of users and customers from his own production," explains Marius Knudsen, Product Manager at Antalis Germany.
Influencer, sign maker and managing director of Cut Media Druck GmbH Christian Thoß adds: "As an entrepreneur, you have to constantly develop yourself. So the decision was obvious to present my range of services, which includes printing and finishing, laser engraving, milling and cutting systems, in a compact and contemporary way. Antalis fits in very well - the product areas can be combined, the range is extensive and offers a lot of applications that I can bring closer to my followers and interested viewers, printers, creative people or brand managers".
Customers and interested parties can follow the presentation and reviews on the Antalis and Cut Media websites or on the social media channels YouTube, LinkedIn, Instagram and Facebook of Chistian Thos and Antalis.
www.antalis.com
