Ambiente Working is growing in all segments, occupies three additional hall levels with the Forum and Festhalle and offers decision-makers a much more efficient round trip in the eastern part of the fairground. In addition, high-volume suppliers of paper, office supplies and stationery in the global sourcing segment will have their own hall level at 10.0.
The number of registrations is already above the level of this year's event - including numerous well-known returning companies and new exhibitors.
After the successful launch of the new Working product area at Ambiente 2023, the course is set for growth. "The interest in the upcoming event is huge. We are receiving very good feedback, on the one hand, from the companies that took part in 2023 and, on the other, from new interested parties. We already have more registrations than participants at this year's event," says a delighted Yvonne Engelmann, Director Ambiente Living, Giving and Working. Taking into account the feedback from the industry, the various paper, office supplies and stationery segments, including Remanexpo, will be expanded in a targeted manner. In addition, the entire hall level 10.0 is planned for the growing global sourcing range of office supplies, technology and equipment as well as paper and stationery (Office & Stationery).
"With our new office and stationery cosmos, we are responding precisely to the wish of the office supplies and stationery brand industry to join forces and use Ambiente as an international business platform. To this end, Office and Remanexpo will be given more space from 2024 onwards, will be newly anchored at the exhibition centre and, at the same time, will move closer to the Future of Work highlight in the Office Design & Solutions segment and to Creativeworld. In addition, we are combining stationery and school supplies under one roof. In this way, we are creating a separate, significantly larger office and stationery cosmos for international buyers with short distances for maximum efficiency and simultaneously, better visibility for the global paper, office supplies, and stationery industry", emphasises Engelmann. Via the new visitor guidance, the different buyer groups are specifically connected with the individual product segments - so all forms of global wholesalers and retailers as well as corporate buyers, major commercial customers, facility managers, interior designers, architects, office furnishers, project planners up to international hotel chains and restaurants receive inspiration when it comes to furnishing and equipping contemporary workplaces - whether home offices, working spaces, corporate offices or co-working spaces.
The innovations at a glance:
Office re-anchored with strong presence of the paper, office supplies and stationery brand industry on board
The Office segment, with suppliers of commercial office supplies and technology (previously in Hall 4.2), is moving to the Festhalle and to the directly adjoining Forum 0 on the same level. The "Office Heroes" brand area will be placed in Forum 0 in cooperation with the Office Supplies Industry Association (PBS-Markenindustrie). Among the exhibitors from this paper, office supplies and stationery brand industry registered so far and returning in full force are, for example, Acme, Alco Albert, Casio, Durable, Go Europe, Han, Jakob Maul, Novus Dahle, Sigel or Tesa. Companies such as Clairefontaine, Schneiderpen or Tombow present themselves in close vicinity at Creativeworld which happens simultaneously.
"The trend speaks for itself - we can observe a strong renaissance of trade fair events worldwide. Therefore, the new format of Ambiente 2024 with the Forum and the brand area there under the leadership of the paper, office supplies and stationery brand industry association is only consistent and right. We are delighted with the many commitments we have been able to obtain from our association and are confident that, under these conditions, 2024 will once again be a good year for our industry", confirms Volker Jungeblut, director of the Office Supplies Industry Association.
Götz Stamm, CEO Sigel, who will be exhibiting at Ambiente for the first time in 2024, adds: "We want to use as well as support the opportunity of an international and industry-wide platform. In doing so, the opportunity for personal exchange at a central venue with all renowned companies from industry and trade is a priority for us."
Remanexpo doubles in size
Remanexpo, the platform for remanufactured printer components, continues to be located in the Congress Center and - new - additionally in Forum 1 - on the same level. Here, a remanufacturer brand area will be set up with European brands and distributors, so that the Forum will become an impressive and renowned "House of Brands". "We want to be the largest and most international platform for the remanufacturing of printer cartridges and components and expand this offer in the future to include printer hardware, consumables, IT and mobile reuse, spare parts and services. The demand is there and continues to grow," Engelmann adds. This is also confirmed by Stefanie Unland, editor and publisher of the magazine The Recycler: "The renewed show format is a fantastic platform to promote and expand reuse and ultimately deliver sustainable solutions that benefit everyone."
The ETIRA association is also reporting back for 2024. "Our participation with our members at this year's Remanexpo was very well received. And we are already looking forward to being back next year," says Vincent van Dijk, Secretary General of the European Toner and Inkjet Remanufacturers Association (ETIRA).
In Hall 3.1, Office Design & Solutions shows where the smart furnishing of modern working environments is heading
Premium suppliers of intelligent furnishing concepts for the classic office, co-working spaces, home offices and for mobile and hybrid working will continue to find their home in an attractive interior design environment under the new title "Office Design & Solutions". However, they will move to the east side of Hall 3.1 - closer to the Forum and the Festhalle.
The meta theme of New Work will once again be reflected here in all its facets - accompanied by the Future of Work area with a curated selection of conceptual solutions and a top-class programme of speakers at the Future of Work Academy especially for interior designers, architects, office fitters and planners, project developers, facility managers and commercially oriented major customers.
A new addition is a promotional area for young, innovative suppliers who can use Ambiente as a springboard for establishing international contacts.
Stationery, school articles and gifts combined
In future, the entire range of stationery, school articles and gifts will be united under the Ambiente Giving roof in the Urban Gifts, Stationery & School product segment in Hall 4.2. Thanks to this bundling, buyers will find an attractive mix of brands for all aspects of giving in one place - for even greater appeal and visibility with even shorter distances. The proximity to Christmasworld with its overlapping segments, especially in Halls 4.0 and 4.1, makes Hall 4.2 a one-stop shop for buyers. "In this way, we want to boost business with new customers. In addition, visitors will benefit from a greater connection to the Living product area of Ambiente in Hall 3", adds Engelmann.
Registered at Stationery are, for example, Herma, Rössler Papier and Trodat, as well as Acte Tre Deutschland or e+m Holzprodukte with high-quality writing products and new exhibitor Bene with sustainable design accessories.
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