PINK®, the brand new creasing matrix from C&T Matrix, was launched in 2014. Subsequent demand for the product is at an all-time high, with new global customers embracing the unrivalled durability characteristics of this innovative creasing matrix.
"Since launching our new revolutionary PINK range of creasing matrix last year, it has been challenging to keep up with demand", stated Simon Shenton, C&T Managing Director.
Initially, C&T concentrated on the launch of PINK in emerging global markets, where run lengths are still long and operators require a matrix which is tough, durable and of high quality. PINK is characterised by its longevity but, unlike its key competitors, it is also very easy to chamfer by hand thanks to the unique fibrous content of its specially developed ROSADIUM® raw material.
Key markets for PINK have so far been China, Mexico, India, South East Asia, Russia, UK and Germany. "We have converted very large international customers such as DS Smith, Smurfit Kappa and Schumacher to PINK and they have been delighted with the increased performance on press", said Simon.
2015 will see the launch of PINK in the rest of the world, with particular focus on Europe.
"Our customers have been waiting for years for such as revolutionary product and we are delighted to have made such a difference to their efficiency and quality. C&T is now seen as the leading matrix manufacturer worldwide, especially when it comes to launching new innovations that actually solve our customers' problems." stated Simon.
To help convey the key features and many benefits of PINK, C&T has produced a new brochure for the UK market. Copies are available now.