The new Muller Martini MailLiner finishes inserts efficiently and automatically without the need for a carrier or foil.
The direct mailing of printed advertising is labor-intensive because direct mail companies do not use a carrier for their leaflets and flyers. They have the insert sets sorted manually by the delivery personnel and delivered loose to mailboxes. Insert sets can be given a cover or be film-wrapped, but both options are expensive and have environmental drawbacks.
However, Muller Martini now has an answer to that dilemma – the new MailLiner. The system, which is based on the proven FlexLiner newspaper inserting system, was developed specifically for direct marketing, and provides direct mail companies with a brilliantly simple solution for the sorting of unaddressed advertising thanks to an innovative concept that is one of a kind in the market. At the MailLiner gathering line, one of the inserts is used as a cover and folded using an air blade – a Muller Martini innovation – after all the other inserts have been applied. The gathered insert sets then enter the FlexPack.
At the gathering line of the MailLiner, one of the inserts is used as a cover and folded using an air blade – a Muller Martini innovation.
Since the integrated bundle builder, unlike other compensating stackers, does not compensate layers, it is ideally suited to this innovative insert gathering process in terms of flexibility and product quality. As a result, the individual inserts can have different formats, without the inset sets becoming unstable. The various bundles can also be of different sizes without sacrificing stability.
Frey Plus, a leading German direct mail company based in Ulm, is the first company in the world to commission the MailLiner. With the company facing an estimated 15 percent increase in costs across its operations – chiefly owing to the raise in wages of distribution personnel on the basis of minimum wage legislation – it had been clear to Managing Director Markus Springer for some time that "we need to switch to a machine solution for the finishing of our leaflets, to spare our delivery personnel that work and to save costs".
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