Is This Important to the Clothing Industry?
Advantages of Tagless T ShirtsDid you ever find the perfect knit top, love the color, the fabric, the way it looks in the store and buy it; just to find out that the label in the neckline drives you absolutely nuts the first time you wear it anywhere, and you get your scissors and snip it out, just to make a hole and ruin the garment? All of a sudden, a $40.00 designer top is relegated to clothes you wear on cleaning day.
Maybe, that is a little extreme, the label can be cut out successfully with care, as to not ruin a garment. But, then look at it from the manufacturer's viewpoint. He spent time designing the label, he spent money having it printed and sewn in, and it represents his brand. Then the customer cuts it out and throws it away. Not good!
Enter the tag-less, screen printed label. Originally started on soft t-shirts and cotton knits, it is now finding its way onto denim, leather, and even delicate fabrics. It is a win-win situation. The consumer has nothing to irritate him, and the clothing manufacturer has a permanent brand on the clothing, so when that article gets old, they are reminded of who made it and go buy another! The main advantages of tag-less labels are:
Preferable by customer, which may boost sales!
Comfortable, with no itchiness, scratchiness and or annoying tickling.
Shortens manufacturer lead times, with less sewing steps.
Reduces inventory and need for label stock.
Flexible printing options, can do timely or Holiday messaging, promotions.
Shortened production runs, as the pieces per hour rate is much faster.
High resolution printing as small as 4 pt., and can have nice graphics too.
Lasts for the life of the garment, resulting in buying another similar product in future.
Does not cause damage to the fabric, both at creation and what the customer may do.
Savings in label costs, no supplies to buy.
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