Stronger Focus. Wider Lens: Labelexpo introduces LOUPE ready for 2026
Labelexpo Global Series announces a brand transformation for 2026 in step with the labels industry’s evolution
▪ A new era for Labelexpo begins today with a major rebrand announced
▪ Introducing LOUPE: embracing a wider spectrum of the label and package printing industry
▪ Rebrand is in step with the industry’s evolution and will be re ected across the global portfolio
▪ BrandidentitydesignedtorepresentLabelexpo’spositionaspartofthe global Informa Group
Labelexpo Global Series, the world's leading platform for the label and package printing industry for over 45 years, today reveals it will rebrand to LOUPE. The rst show under the new branding will be LOUPE Americas 2026.
The announcement, which coincides with the rst day of Labelexpo Europe 2025, aligns the show with the evolution of the industry, most notably:
• Industry convergence: the package printing industry is converging around a set of core technologies—digital, digital hybrid, and in-line production—driven by automation, cloud connectivity, and sustainability.
• Market consolidation: the industry is undergoing rapid consolidation and transformation, creating "one-stop" package printing operations that encompass the full range of packaging formats.
Information Classification: General
• Disruptive technology: label converters have already diversi ed into exible packaging and are identifying new opportunities in folding cartons.
Portfolio development
Labelexpo was launched in 1980 with the inaugural Labelex 80 in London, featuring 44 label industry suppliers. Since then, the portfolio has expanded across the globe, supported by in uential specialized editorial from Labels & Labeling. In the past two years alone, the combined Labelexpo portfolio of events welcomed over 125,755 visitors and occupied 140,919 SQM.
Today, Labelexpo Europe 2025 in Barcelona welcomes over 650 exhibitors covering a wide spectrum of the labels and package printing sector. Data from Labelexpo Europe 2023 showed 40 percent of show visitors registered an interest in exible packaging and 25 percent in folding cartons. Over 25 percent of exhibitors at Labelexpo Europe 2025 have portfolios that reach across labels, exible packaging and folding carton sectors.
‘Over the decades, Labelexpo has transformed from a narrow web, pressure-sensitive- focused show to take in new label formats, then exible packaging and now folding cartons, all driven by the entrepreneurship, agility and service mentality of label converters. Just as today’s label converters are diversifying and bringing multiple technologies together under one roof, LOUPE mirrors that same spirit, uniting the full spectrum of package printing in one place to inspire innovation, e iciency, and growth for the entire industry.’’
Andy Thomas-Emans, Strategic Director, Labelexpo Global Series and renowned industry expert.
