Meredith Expands Digital Footprint and Unveils Streamlined, Brand Immersive Website
Meredith Corporation (NYSE:MDP), the leading media and marketing company serving 100 million unduplicated American women, unveiled today www.meredith.com, its newly revamped corporate website. The redesign includes a responsive design that's fully optimized for mobile and wired users on every device and screen size; robust resources for advertising and marketing partners; and a modern, stylish front-end design.
The redesigned site reflects Meredith's growing media and marketing portfolio, including recently added print, broadcast and digital properties, plus expanded digital advertising capabilities. Meredith.com provides constituents – including investors, advertisers, current and potential employees, and the media – with a comprehensive overview of the company and information on Meredith's numerous assets.
"In today's warp speed media world, it's critical that our business partners can access important information about our company on all platforms at any time," says Nancy Weber, EVP/Chief Marketing Officer. "The refreshed Meredith.com now accurately reflects the modern, socially-articulate consumer that engages with our brands on a daily basis."
The upgraded Meredith.com features a live feed along the right rail displaying the latest news and selected social content from multiple Meredith brands.
Weber notes, "The addition of news and social feeds throughout the site provides current and prospective marketing partners, consumers, investors and potential employees a comprehensive overview of Meredith's brands, products, services, and award-winning marketing and content capabilities."
Meredith worked with award-winning, Domani Studios, to strategize and redesign the site. An independently owned, digital creative agency, Domani was founded in 2001, and adds Meredith to its growing list of clients which includes Starwood Hotels and Resorts, and Estee Lauder Companies, among other leading global brands.
"The opportunity to help one of the largest media companies in the world to enhance its digital experience and present its own immense range of content was a major and tremendously successful undertaking," says Jonathan Hills, Founder/Executive Creative Director of Domani Studios. "Our company is proud to collaborate with Meredith and bring to life the breadth of its vast offerings in a manner that's both engaging and intuitive for users to navigate."
www.meredith.com
