Colourful Connections

Exploring the impact of colour and its role in business communications

Introduction

Some intriguing theories surround the impact of colour on human behaviour. In the business world it has never been easier or more cost-effective to add colour to communications. So, at a time when businesses are fighting for consumer attention, how is colour best used - and can it make the difference?

Please read more in the downloadable PDF file from Pitney Bowes to the right

http://www.pb.com

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