Outsell's Ninth Annual Study Reveals Shift to Direct-to-Customer Outreach and Content Marketing, Eclipsing Ads
Outsell, Inc., the leading research and advisory firm focused on media, information and technology, today released results of its ninth annual Marketing and Advertising Study, which analyzes the investments, strategies and challenges of Chief Marketing Officers (CMOs) across the U.S. Key findings include an overall 4.3 percent increase in spending to $432 billion, with the majority focused away from advertising to marketing, and a significant increase in direct-to-customer engagement.