Marble is a sans serif with a difference, purposefully side-stepping economy
Ideal for web and mobile apps and readable across all media
A new sans serif typeface that strikes a different note with its full-body and generosity, is available from URW Type Foundry from today.
With 108 styles and available as a variable font for web and app development, Marble is the first typeface to launch from URW’s Asterisk Type Collection. This new collection will progressively introduce a new range of corporate typefaces that are noted for their design characteristics and originality as well as their performance on the full range of platforms required by corporates.
Designed for corporate and publishing use by Alessia Mazzarella and Vaibhav Singh, Marble is a modern sans serif with a distinct character. It is rounded and approachable and its three widths (Condensed, Normal and Wide) range from slender elegance to warmth and playfulness without ever being informal.
“The key space that the design tries to address is an approachable but not informal sans serif, one that presents a full-bodied set of proportions through the range of widths on offer,” says Vaibhav Singh. “We tried to have an overall character that is quite friendly, so we have some features that are eclectic and playful but that nonetheless encourage the eye to move easily across the text.”
“With such an extensive number of styles Marble gives organisations and publishers the range they need for all their requirements”, says Stefan Einkopf, URW sales director. “For instance, the Condensed style allows for the compressed display of information, values and numbers, whereas the Wide style allows headlines to be set with width and presence. It’s also ideal for web and mobile app developers because it’s available as a variable font. Variable fonts give complete control over how fonts are presented and are produced to the very highest standard of technology.”
The extensive Marble family comprises nine weights in Latin for each Condensed, Normal and Wide variant as well as true italics. It’s ideal for establishing hierarchies of information with a wealth of choices for headlines, subheadings, captions and body copy styles that are all in harmony with each other.
“What’s distinctive about this design is that the overall texture does not have a cramped feel, instead the letter shapes offer a generous flow to the text,” comments Alessia Mazzarella. “That gets pushed even further in the wider widths and bolder weights, a particularly rich typographic repertoire to make a statement.”
Marble derives its character from the generous roundness of the x-heights which is balanced by the striking horizontal or vertical cuts to the terminals. The result is a readable font that encourages the eye to move from one shape to the next and that offers a range of possibilities for digital and print.
www.asterisktype.com
