Leveraging One of the World's Most Popular Apps, Businesses Can Activate a Turnkey Mobile Experience for Customers
Today, Mood Media Corporation, the global leader in Experience Design, has expanded its capabilities for Shazam In-Store, debuting services specifically designed for small and local businesses. With this full-service offering, small and local businesses can quickly and easily activate mobile campaigns to deliver customized messages and offers directly to a consumer's personal device.
Shazam In-Store, powered by Mood, is a turnkey mobile marketing solution for businesses of all sizes seeking to create unique in-store experiences for customers. Originally launched in November 2014, Shazam In-Store utilizes Mood's patented Presence™ audio beacon technology. When a customer activates the Shazam app to identify a song or other audio, targeted content can be delivered directly to the customer's mobile device. Small businesses can also access Mood's content and design expertise and select from a range of customizable mobile content for promotions, coupons, loyalty programs and special offers.
"Many small businesses are looking for ways to tap into interactive mobile marketing, but they do not have the resources to justify developing their own app. Through Mood's innovative and exclusive technology and our partnership with Shazam, our clients now have a simple and affordable way to leverage their Mood services and integrate marketing offers with one of the world's most popular apps. Mood's Shazam In-Store is an ideal way to create personal mobile engagement with consumers and strengthen loyalty at the local level," said David Van Epps, Global Chief Product Officer for Mood Media.
Local and regional retailers; restaurants; spas and salons; medical, dental and personal care providers; hotels; auto dealers and service centers and many other business types can easily use the new Mood Shazam In-Store services to engage with customers in several ways:
Connect with customers using the Deals platform to send coupons and offersDirect customers to loyalty program sign-up pages, collect email addresses and gauge customer opinions through surveysGrow social media presence by linking customers to Facebook, Twitter, Instagram and other social media pages
Mood's Shazam In-Store solution is already active in numerous regional and small businesses across the country. At Just Fresh, a fast-casual restaurant chain based in Charlotte, NC, Mood's custom music program is a major component of their overall brand experience. When customers "Shazam" to discover more about a particular artist or song, they are also immediately presented with content promoting the chain's E-Club for special offers and inviting them to connect with Just Fresh on social channels.
"What brings our customers in repeatedly is more than our great food. It's our total commitment to a creative and engaging customer experience at every touch-point, whether it's in-person or digital," said Shelley Curtin, operating partner, Just Fresh. "Mood is our partner for creating dynamic and fun music programs and playlists, and now for generating customized mobile marketing content through their Shazam In-Store solution. These campaigns are gaining traction with our guests and we're excited to provide offers and additional value to Just Fresh customers in future campaigns as well."
