"In a matter of days, Americans will begin the official start of the summer season by celebrating Memorial Day at beaches, pools and parks. Before they walk outside, we want them to apply sunscreen to protect themselves and their families from the damaging effects of sun exposure. Sunscreen products, when used as directed and as part of an overall safe sun regimen, are safe and help reduce the risk of skin cancer, premature skin aging, and other damaging effects of the sun.