International Display Advertising, Inc. (PINKSHEETS: IDAD) ("Display Ads") The Company has thoroughly analyzed both the very favorable cost savings and reduced environmental impact that greatly benefits the planet and the profitability for our Customers with the Display Point Units in their bar and restaurant locations. In addition to the reduction in paper usage, the Display Point Units also eliminate printing lead times and the need for inks and other chemicals as well as courier cost used in printing the Tents, Menus and other disposable table top materials that are now made obsolete in this current paradigm shift in all aspects of advertising to the new medium of digital signage. IDAD's initial study included a detailed breakdown of all the location components including the number of tables, Tents or paper units on each table, the cost per order per location, and the average pounds of paper yielded from a single tree.