In addition to producing some of the world’s best preserves, peanut butters and coffees, The J.M. Smucker Co. is a major force in the pet care market. One of its most iconic pet brands, Milk-Bone, has been a trusted treat for dogs for well over a century. The Milk-Bone marketing team recently recognized that a consumer trend toward personalization presented an opportunity for the brand—offering customizable Milk-Bone boxes that allow consumers to personalize the label with a picture of their own furry family member.