Valpak, a leader in local print and digital coupons, has been named a Google AdWords Premier SMB Partner.
"The Google AdWords Premier SMB Partner Program is a great way for small businesses to connect with companies who can help them make the most of their online advertising," says Ben Wood, head of Google's Americas channel sales partnerships. "Guided by the expertise of our trusted partners like Valpak, small- and medium-sized businesses can maximize the value and performance of their campaigns."
Valpak's strategic alliance with Google AdWords is on ongoing effort to provide its customers a way to extend their reach to consumers and will allow businesses to increase their visibility in search engine marketing.
"We are extremely proud to be one of a select few organizations that have this prestigious designation from Google," said Michael Vivio, president of Cox Target Media, provider of Valpak. "The Premier SMB Partner designation will allow us to add even more power to our customers' marketing campaigns," he added. "Valpak has been a trusted marketing partner to small- and medium-sized businesses for more than 45 years, and this new Google agreement demonstrates Valpak's continued commitment to bringing the best marketing tools and technology to our clients."
As a Google AdWords Premier SMB Partner, Valpak's sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.
AdWords is a cost-effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising campaigns.
With 170 franchise markets throughout the U.S. and Canada, Valpak offers long-term relationships with more than 55,000 local advertisers. In the past three years, Valpak has increased its digital presence and has led the industry in mobile couponing, serving up mobile savings through apps and incorporating the latest technology and its first-to-market integration into four mobile wallets, including Google, Passbook, Microsoft and Samsung.
