FX Networks Wins 40 North America Awards, Bell Media Agency Named Global Marketing Team of the Year
PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, today announced the winners for the 2014 Promotion, Marketing & Design North America Awards and Global Excellence Awards. The awards were announced at PromaxBDA: The Conference 2014, which recognizes the most creative and high-impact work produced in North America and throughout the world.
North America Awards Winners
FX Networks was recognized as the Marketing Team of the Year, in addition to securing 40 individual awards for specific campaigns. Stun Creative in Los Angeles received the Agency of the Year award, plus seven awards for individual campaigns.
"This award means a lot to us," said Brad Roth, Stun Creative co-founder and partner. "The idea to start our shop was actually hatched over coffee at Promax fifteen years ago in South Beach."
Mark Feldstein, Stun co-founder and partner added, "We wouldn't be where we are today without the total collaboration and imagination of the incredible talent we have on staff, and our clients, who give us the opportunity to take creative risks."
Other North America Award winners were A&E Television Networks with 30, Showtime with 26 and HBO with 25. Additional winners were National Geographic Channels, Fox Sports Marketing, Bell Media Agency, Discovery, ESPN, HISTORY, and Nickelodeon.
Global Excellence Awards Winners
PromaxBDA also recognized achievements in entertainment marketing that impacted marketing on a global scale. These were the teams that demonstrated worldwide leadership in entertainment marketing and defied convention with their standout campaigns.
Bell Media Agency in Canada was awarded Marketing Team of the Year, as well as receiving 23 individual awards. The Corner London was recognized as the Agency of the Year with eight individual awards.
"Our work reflects a collaboration of advertising, technology and culture and, consequently, is varied in design and media platform," said Neil Simpson, Founding Partner at The Corner London. "Being recognized like this by the PromaxBDA community fills us with pride, and is a ringing endorsement for the hard work and talent of the team."
Other Global Excellence Awards winners were ProSiebenSat.1TV Deutschland with 13, ABC TV Australia with seven, and National Geographic Channels International with 12. Other winners include Creative Services Comedy South, Foxtel Lifestyle, and SBS Discovery Nordic On-Air.
"These awards are a celebration of marketing—a chance for the industry to recognize the teams that have produced the most engaging work this past year," said John Miller, CMO, NBC Sports Group and Chair of the NBCUniversal Marketing Council. "Having been involved with PromaxBDA over several decades, I was honored to serve as this year's Jury Chair."
The jury was composed of an elite panel of industry leaders, who objectively reviewed the campaigns to decide which truly represent the most innovative and creative marketing in the industry.
This year, PromaxBDA emphasized the importance of the North America and Global Excellence Awards for offering creative inspiration and aspiration.
"Part of our commitment to our members is to identify and showcase the best work being produced each year," said Stacy La Cotera, VP, Global Awards & Competitions of PromaxBDA. "These award winners are delivering top-level marketing, and the entire industry can benefit from their vision and enthusiasm."
The awards celebrate marketers' roles in connecting viewers to content. Audiences are saturated with options for content, and in order to reach and engage viewers, marketers have to leverage new forms of media, whether creating interesting Vine campaigns or using Instagram to build a following. PromaxBDA: The Conference 2014 focused on these new trends and strategies with the theme, #WTFuture. The Conference included forward-looking sessions on topics such as the use of contagious content to increase engagement, how rebranding efforts are helping networks grow, and how neuroscience is making marketing more effective.
The winners of the 2014 PromaxBDA Promotion, Marketing & Design Awards this year have shown they are the leaders in creating truly engaging campaigns through their groundbreaking work and continued commitment to the industry.
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