Hearst Magazines International (HMI), a unit of Hearst Corporation, today announced the launch of Esquire in Singapore starting with the September issue, on newsstands September 1.
Esquire Singapore marks the 25th edition of the general-interest lifestyle magazine for sophisticated men, and will be published in partnership with Mongoose Publishing, with whom HMI already partners to publish Esquire Malaysia.
The most honored monthly magazine in America, Esquire defines, reflects and celebrates what it means to be a man in contemporary culture. The magazine is published in 13 languages and distributed in 44 countries, having most recently launched in Ukraine in April 2012.
"The Esquire brand has been very successful around the world and we're pleased to be partnering with Mongoose Publishing to launch an edition in Singapore," said Duncan Edwards, president and CEO of Hearst Magazines International.
Required reading for the man who is intellectually curious and socially aware, Esquire speaks to the scope and diversity of his passions with spirited storytelling, superb style and a tonic splash of irreverent humor. Celebrated for its strong literary tradition, Esquire offers pieces on diverse topics—from politics and health to fashion and the arts.
Esquire Singapore launches with an initial print run of 25,000. Sam Coleman has been named editor in chief, and the magazine will be published in English with a cover price of $8 SGD.
"We've been recruiting the best writers, photographers and illustrators in the industry to produce a strong magazine that embodies the Esquire tradition, while incorporating a local flavor that resonates with readers in Singapore," said Coleman.
The debut issue will be celebrated at a launch event for partners, advertisers and influencers, taking place on August 31 in Singapore.
