Singapore AI digital behaviour aggregator, SQREEM Technologies, acquire Melbourne-founded, programmatic business Trade Indy
The acquisition plays a pivotal role in transforming the digital marketing landscape, enabling marketers to engage customers in the cookie-free future
Singapore headquartered SQREEM Technologies, the world’s largest digital behaviour aggregator, has acquired Melbourne- founded, programmatic business Trade Indy, as part of their ongoing global expansion plans.
SQREEM Technologies’ acquisition of Trade Indy creates a new, unprecedented offering, making them one of the world’s largest AI Partnership providers. For agencies and clients alike, the acquisition will allow brands to identify and illustrate their audiences with peak precision, building longer-term digital relationships, enhancing brand impact and driving budget accountability.
CEO of SQREEM Technologies, Ian Chapman Banks, said: “As part of our ongoing growth strategy, SQREEM Technologies has grown significantly over the past two years alone, with acquisitions and partnerships in more than 10 markets globally. The Trade Indy acquisition is significant in that it simultaneously puts SQREEM into the global A-League of AI Innovators but domestically, whilst Australia currently ranks 15th out of 62 countries across the world for AI adoption, this presents a unique opportunity for early adopters like SQREEM and Trade Indy, to drive significant growth for their clients whilst expanding their global reach and relevance.”
Trade Indy Directors Mark Rosenberg and James Robertson view this acquisition as a natural progression with both organisations sharing the same values and drive for creating best in market technology and customer service. By amalgamating with SQREEM, Trade Indy will have exclusive access to the world’s largest taxonomy of audiences which, coupled with supply, are activated through its global network.
“The agreement to merge with SQREEM expands both business offerings by bringing together our experienced managed service team with advanced, cookieless, AI driven technology. This move into the SQREEM group is an exciting growth opportunity at a time when the market is demanding next generation digital media solutions” commented Rosenberg.
“We are excited to see this relationship expand our horizons and provide us with not only the resources to maintain growth, but to also introduce the SQREEM platform to other agencies and brands across the region,” said Robertson.
SQREEM Technologies’ acquisition of Trade Indy has commenced immediately and Trade Indy is now integrated into the SQREEM Technologies Group stable.
www.sqreem.com
