The Advertising Specialty Institute® (ASI) today released its annual sales analysis for the promotional products industry, showing total sales of $20.5 billion for 2013, up 5.3% from 2012, with continued strong sales forecast throughout 2014.
Leading research firm eMarketer's estimates for media spend by category suggests total distributor sales of $20.5 billion puts promotional products third among all advertising media, behind TV and digital, the same ranking as 2012, when sales were $19.4 billion.