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Showrooming is an Opportunity Retailers Shouldn't Refuse

By Andy Marken

Empowered Consumer – Mobile and web technologies haven't put today's retailers in a position they can't refuse but have helped give consumers complete information about products, services and outlets. A more enlightened consumer should help produce a happier customer and better relationship for all parties.

Stop me if you heard this one – "A gal (or guy) comes into the store with her (or his) iPhone (or iPad) ..."

So??

Now that "everyone" is mobile/web-enabled, we call it showrooming – visiting a store, checking out a product, leaving and buying somewhere else.

Massive Talent Shortage or Just Shortsighted

By Andy Marken

According to a recent report by Oxford Economics that spelled out the what companies should seek out in their executives in the years ahead, the key attributes are: digital knowledge and agile thinking as well as interpersonal and communication skills.

People should have been excited when Yahoo! snagged Marissa Mayer as their CEO. She certainly has all of those attributes.


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