On 19 August, people around the world took to social media to participate in World Photography Day – the annual celebration of the art, craft, science and history of photography. Today, through smartphones and social media, photography is more accessible than ever. Although digital platforms lead the way in popularity, when you want to make a real impact with your photos, there’s no alternative to premium printing.
These days you can print on just about anything: canvas, metal, fabric – you name it. However, thanks to its availability and versatility, paper still reigns supreme.
Many photo papers differ from regular printing paper in that they prevent the ink from absorbing too deep, instead allowing it to be suspended near the surface of the paper. This maximizes the vibrancy of colors and ensures that the final result is as true to life as possible. Traditionally, when working with photos, many photographers opt for glossy paper, which further intensifies color repetition but can also create glares that distract the viewer.
Lumi offers a wide variety of options for capturing your moments on paper. With Lumi, publishers working with e.g. photographic and art books or catalogues can choose between LumiArt and LumiSilk – glossy and matt finishes – both of which deliver crisp colours and high brightness. Lumi’s industry leading functionality, sharpness and smoothness make the papers perfect for demanding applications such as luxury magazines and high-end catalogues.
As the quality of smartphone cameras improves year-on-year, many amateur photographers turn to customizable photo books and calendars to preserve their most cherished moments. According to a 2018 analysis by ZIPCON consulting, German demand for B2C print products – such as photo books and textiles – has increased threefold since 2009.
Combined with Stora Enso’s bespoke services, Lumi is the paper of choice for many printers working with non-standard products.
www.storaenso.com
