Tempur-Pedic worked with Info Retail and BrightSign to create an engaging shopping experience that maintained maximum control of consumer/brand interaction within the retail environment. The product that resulted from this effort – the Sleep Experience Center (SEC) – has now been implemented in Tempur-Pedic's US retail distribution showrooms.
The Tempur-Pedic Sleep Experience Center is a compelling example of how digital signage can successfully integrate with rich multimedia and interactive elements to enable an entirely new way of merchandising within a competitive market. The content displayed within the SEC not only educates the customer about Tempur-Pedic products, but it entices the customer to engage with the product for a much longer period, which can increase the likelihood of a sale.
"Previous iterations of the SEC were built on a PC-based solution, which presented several challenges that BrightSign helped us overcome," said Jim Stoklosa, Info Retail's Director of Digital Signage and Development. "BrightSign gives us a stable, robust platform that saves in upfront and maintenance costs versus a similar, PC-based solution."
