Print embellishment is difficult to explain. Even printers often grapple with the many print embellishment techniques and processes available. But now, brands, agencies, and graphic designers need to understand the value of print embellishments in the markets they serve.
As a result, print trade shows, industry conferences, and user groups are reaching out to brands, agencies, and graphic designers—as well as the printers that serve them—offering the opportunity to see, touch, and even smell what print can offer, from conventional products to direct mail, signage, and packaging.
The need for ICC color management to get corporate colors right remains important, but with print embellishment the critical area now includes design as well as production. For this reason, Color-Logic partners with press and printer manufacturers, as well as those who offer paper, coatings, and post-press finishing equipment. These manufacturers show Color-Logic files at trade shows and conferences because Color-Logic would never be able to afford a booth of the size and complexity necessary to demonstrate all the possibilities of the Color-Logic process. At shows to be held later this year, Color-Logic capability will we demonstrated by a number of Color-Logic partners.
At Americas Print Show 22 in Columbus, Ohio, 17-19 August 2022, Color-Logic partner DPS (Digital Print Solutions) will show Color-Logic metallics produced on the Ricoh Pro 7200 series press and Ricoh large-format UV inkjet printers. Also at the Columbus show, Screen will demonstrate Color-Logic capability on Screen presses.
At Labelexpo Americas 2022 in Chicago, Illinois, 13-15 September 2022, Color-Logic partners exhibiting include HP Indigo, Domino, Mark Andy, Screen, and Xeikon. These partners will show metallic labels and related products to the label industry and consumer product companies utilizing metallics as a means of calling attention to products on the shelf.
Finally, at Printing United Expo in Las Vegas, 19-21 October 2022, Color-Logic partners include Canon, FujiFilm, Heidelberg, Kelly Spicers, Ricoh, Skandacor, Screen, and swissQprint. This show will provide printers and sign makers the opportunity to see Color-Logic special effects produced using a wide variety of printing presses and on an amazing array of substrates.
Discussing the display of metallics and embellishments, Color-Logic Director of Sales and Marketing Mark Geeves said: "Color-Logic has become the standard solution for metallic printing, regardless of the printing process or substrate selected. Brands and corporate marketing personnel are specifying Color-Logic in more and more applications every day. The North American printing exhibitions this year offer myriad opportunities to learn just how simple, consistent, and reproducible metallics have become."
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