In its 112-year history, Hamburg-based Kroenert Group has developed into one of the leading manufacturers of special-purpose machines for coating technologies. Managing Director Dr. Tarik Vardag aligns the group systematically to markets of the future. In an interview, he explains how he steers the company based on the existing know-how towards new markets like lightweight construction, lithium ion storage units, organic photovoltaics technology or printed electronics without neglecting the traditional applications. Operating profits are invested in research and development or allocated to charitable foundations.