Concepts need to be value aligned rather than cost aligned. This is one of the themes for this year's Printed Electronics Europe event, to be held on 28-29 April 2015, in Berlin, Germany.
Europe's #1 event on printed, organic and flexible electronics focusses on market engagement between users and suppliers by providing insight into end-user requirements in addition to assessing the latest technology progress and their roadmaps.
Now, more than ever, IDTechEx, the global business intelligence firm hosting the event, find that end-users are actively learning and engaged in developing printed electronics devices. However, the process they go through with the industry is not efficient. End-users have big needs and problems that printed electronics can help solve, but often they are unclear about the final concept to aim for and what is feasible and what is coming. Suppliers are keen to offer up their components but do not know the end solutions or the future roadmaps set by the OEMs. IDTechEx feels that a better, closer user-supplier innovation path is needed. Concepts need to be value aligned rather than cost aligned.
The Printed Electronics Europe 2015 conference and tradeshow on 28-29 April 2015 in Berlin is the place to be if you want to be part of building the next generation of devices. End-users attending and presenting can expect to see what is possible and what is on the roadmap, in addition to existing products. Suppliers of materials, equipment, components and solutions can expect the event to help evaluate the opportunities, determine and validate the application spaces and engage with customers that will commence design today. IDTechEx is helping to build that robust eco-system with you.
"I think this show is one of the best tools to bridge the gap between industry capabilities and end-users' needs, to have technology and solutions find a common path," reports organization Coveme, who joined Printed Electronics Europe 2014.
www.PrintedElectronicsEurope.com
