Companies to provide innovative technologies for improved customer experience
ADAM Software, a leading Digital Asset Management (DAM) and Product Content Management (PCM) software provider, today announced that it has entered into a marketing partnership with Tahzoo, a Washington, D.C.-based leading provider of digital Customer Experience (CX) services and solutions. The two companies are partnering in the U.S. market to develop highly-valuable customer journeys based on DAM/PCM powered rich media customer experience.
"Digital Asset Management is playing an increasingly important role in marketing and the marketing technology landscape for Fortune 500 enterprises," says Pieter Casneuf (@nonkelpier), CEO at ADAM Software. "For a DAM software provider such as ADAM Software, to get those marketing technologies to our customers, we must work with a new breed of CX service provider. Tahzoo, with its strategically led, data driven approach to digital transformation and its deep enterprise experience and expertise in Web Content Management (WCM), eCommerce, Marketing Automation and Customer Relationship Management (CRM) solutions and technologies, is the ideal partner to help our clients achieve contextually relevant personalized digital experiences across channels, devices and platforms."
"We are delighted to have the opportunity to partner with ADAM Software to deliver contextually relevant customer experiences," says Tahzoo Chief Marketing Technologist John Kottcamp (@jkottcamp). "Digital Asset Management and Web Content Management are increasingly core components of the emerging integrated enterprise marketing platform. We look forward to providing the strategic consulting, insight and analytics, technology implementation and managed services to produce added value for ADAM clients and new joint clients. We are also pleased to be working with one of the select companies to achieve top ranking in the Strategy category of the Forrester Wave™ Digital Asset Management For Customer Experience."
According to Forrester Research, customer experience is not a nicety any more, it's an obligation. But it takes more than company slogans to deliver those experiences. At the center of all digital experiences is data driven content. It is the marrying of that content with the means and the strategy to get it to the right individual, at the right time, via the right channel, that is the mandate of digital transformation and what the partnership between ADAM Software and Tahzoo brings to the market.
