Moneris Solutions Corporation ("Moneris"), Canada's largest credit and debit card processor, providing store-valued gift card and loyalty programs to tens of thousands of merchant locations, today announced the addition of its Virtual Gift Card solution. Medium to large size merchants now have the ability to add customized, virtual cards to the Gift Card program, providing more product and delivery options to their customers. With this new offering, businesses have a seamless and secure, end-to-end gift card solution with the convenience of having the customer online experience, gift program management, and gift and payment processing all handled by Moneris.
"When given the option between a physical gift card and a virtual equivalent, customers chose the virtual option 70 per cent of the time 1", said Rob Cameron, Chief Product and Marketing Officer at Moneris. "What sets our Virtual Gift Card solution apart is that Moneris is the single point of contact, taking a lot of the work out of the merchant's hands. This makes it hassle free and cost effective to deploy."
The Moneris Virtual Gift Card solution works seamlessly from the merchant and customer perspectives. When a buyer purchases a Virtual Gift Card and personalizes the order, the Virtual Gift Card order, gift card activation and payment are all processed through Moneris and its flexible interfaces. The gift card is then delivered via email to the recipient who can then choose to store the card on email, paper print-out, or Passbook, the popular mobile app preloaded on Apple's iPhone and iPod Touch, which is convenient for customers and reduces expenses for merchants. When used at the merchant's physical or online store, the Virtual Gift Card can be processed with Moneris' gift and payment-enabled POS solutions.
Cabela's Canada, is a leading specialty retailer, and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world and is the first retailer to integrate Moneris' Virtual Gift Card solution into their existing Moneris Gift Card program. "It was incredibly easy to get started with the Virtual Gift Card program. Not only did the Moneris team personalize the virtual gift card online shopping interface with our brand, but Moneris facilitated the entire integration process for us and fully serviced the program", said Tom Hallas, Manager, Customer Service Direct.
