MarketReportsHub.com offers customer analytics market and customer experience industry 2014 - 2019 research reports in its online store of syndicated research reports.
Global customer analytics market is forecast to grow from $1,623.2 million in 2014 to $4,054.9 million by 2019. In terms of regions, North America and Europe are expected to be the biggest markets in terms of revenue contribution, while Asia-Pacific, Middle East and Africa, and Latin America are expected to experience increased market traction, during the forecast period. Complete report on Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts and Analysis (2014 - 2019) is available.
The customer analytics market is expected to grow at a rapid pace in the regional market of NA. APAC is expected to show a potential growth terms of highest compound annual growth rate (CAGR) for overall forecasted period due to the technological advancement and increasing e-commerce trend. Currently, MEA and LA markets are in introductory phase of customer analytics hence could be the best market for investment for next five years. Most of the small and medium businesses (SMBs) as well as large enterprises are focusing on gaining strong insights out of the unstructured customer data for attaining enhanced marketing effectiveness by making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence assist retailers in providing enhanced customer experience. The customer analytics solutions also help the digital retailers in ad campaign management, customer segmentation and loyalty management.
The customer analytics market research report consists of the future market trends of customer analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of customer analytics. The report is segmented into customer analytics solutions, services, deployment types, organization size, verticals, and market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.
Companies profiled in this customer analytics industry research include Actuate Software Corporation, Angoss Software Corporation, Fair Isaac Corporation (FICO), International Business Machine (IBM), Oracle Corporation, Pitney Bowes Inc., SAP AG, SAS Institute Inc., Teoco Corporation and Verint System Inc.
Global customer experience management market is forecast to grow at 17% CAGR from $3.77 billion in 2014 to $8.39 billion in 2019. With the increasing churn of customers and the pressure faced by enterprises to sustain growth in this competitive and volatile market, enterprise spending on Customer Experience Management (CEM) solutions has increased significantly. The usage of mobile and social media touch points is increasing rapidly for sharing views and ideas. In order to get globally connected, companies must frequently monitor these touch points and follow up with their customers by understanding their needs and wants for improving customer loyalty and experience. In the competitive world, leading companies will be focusing on customer-centric approach rather than company-centric approach. Toward this, enterprises will be adapting newer ways to connect customers with organizations for regular feedback.
The customer experience management industry report focuses on the latest trends and advancements in customer experience solutions that provide strategies, process models, and Information Technology (IT) to design, manage, and optimize the end-to-end customer experience processes. The report also includes, market analysis and forecasts across various touch points, types of analytical tools, vertical segments, size of organizations, and geographical regions.
This market report also focuses on CEM for Telco providers by taking into consideration aspects of Service Quality Management (SQM), Service Level Agreement (SLA) monitoring, service monitoring, fault management, and performance management with respect to network planning and network management. The Telco CEM market is segmented into five geographical regions, namely North America, South America, Europe, Asia-Pacific, and Middle East and Africa.
Under types of CEM, the Y-o-Y growth rates of text analytics are expected to be the highest throughout the forecast period. Most organizations prefer to have this software as it identifies the general market trend of customer needs, discloses the early warnings, product problems, and customer suggestions for improvement in product lifecycle period that helps to improve customer experience. Thus, this software is extremely crucial for organizations to maintain a competitive edge over others.
