At Fespa the company booth will simulate a real point of sale
Guandong will still take part in Fespa 2023 with the aim of consolidating the role of “Speciality Specialist” acquired over 20 years dedicated to operating in the print media development and marketing.
Daniele Faoro, Chief Sales & Marketing Advisor of Guandong Italia, explains: "Our aim is to further consolidate our sales network, particularly abroad, by constantly strengthening our distributors network which directly interfaces with printing operators".
At the exhibition, Guandong will presents the new catalogue that has been further enriched with media specifically dedicated to temporary displays. The offer includes plastic materials, the company's core business, and new fabric proposals. Guandong booth will be a display area set up simulating a real point of sale that combines the needs of the POP-UP store with those of interior decoration. To the physicality of the materials proposed through application examples, Guandong associates the added value of analogue and digital tools designed to allow dealers to explain the each media potentiality to clients and influencers such as architects, designers and printers. Tools ranging from classic catalogues, brochures and sample kit, also in pocket-sized versions, to digital tools such as the app where application photos, video clips and case histories can be consulted.
Guandong's wide range includes new-generation materials developed by the in-house R&D department for setting up, decorating, signposting and promoting. These media are all characterised by technical performances that meet the needs of temporary displays. A market that today more than ever has great potential for development, given their increasingly widespread use in events organised in conjunction with trade fairs and in proximity marketing activities for the retail world. These innovative solutions are engineered to be resistant enough, fast and easy to install and remove, with a great attention on environmental sustainability. High-performance supports which protect both the environment and surfaces, produced using exclusive and patented technologies such as Scarico d’aria (an air-release technology), which allows application even on large surfaces, without creating bubbles or creases.
Guandong's range for temporary display also includes innovative plastic materials that offer the possibility of creating 100% recyclable and recycled displays, without sacrificing strength and installation quality. "A wise and careful choice of materials can contribute to reducing the environmental impact of displays, as well as promote a circular economy, contributing to the sustainable development of the entire sector," comments Edoardo Elmi, founder of Guandong Italia.
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