Cold foils from Kurz make a glittering appearance in the new design box of the Italian printing and publishing house Tipografia Valdostana. As in the previous year, this printing shop will be presenting its customers with a new and comprehensive collection of cold foil applications. The new box contains sample packaging, foil-finished notepads as well as brochures with color tables, application tips and numerous examples of sophisticated cold foil designs.
The collection is supplemented by striking compositions, including holographic designs that Luxoro, the Italian agency of Kurz, utilized for an ad campaign. In this application, card stock was first partially covered with silver-colored diffractive cold foil from Kurz's Light Line product range. This was then overprinted with spectral colors of different transparencies. The diffractive foils cause a refraction that creates constantly changing light reflections and glittering prismatic colors. Due to the different transparencies of the overprinted inks, these holographic effects vary in intensity. The combination of spectral colored inks and holographic cold foil results in a fascinating interplay of static and dynamic color effects.
This demonstrates a particular strength of cold foil finishing. Because the color printing step can be combined with metallic and holographic designs in a multitude of ways, this finishing technique offers a tremendous amount of creative freedom. A further example of the special effects that can be achieved using holographic cold foil is the chess game motif. One of the color-printed glass chess pieces has been underlaid with cold foil. The holographic design of this Light Line Laser foil produces a large-area rainbow color play. This creates for the viewer the illusion of a light refraction caused by actual glass.
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