LG Display now has display products that can be found even in places such airports and department stores and not just in mobile phones, TVs and computer monitors. These commercial displays are implemented to provide pertinent information to large numbers of people in high-traffic areas. Arrival and departure times can be displayed in subway stations and nutritional information or product prices can be displayed in fast food restaurants.
As the amount of information to be presented to consumers has increased and display technology has been developed, these types of commercial displays have become commonplace in airports, restaurants and even outdoors. What types of displays might there be? Let's find out by following Jane as she goes out on a Saturday to buy a bag.
Noon, Arriving at the Department Store!
Jane arrives in front of the department store and her mood immediately improves as she sees the colorful images on the displays in front of the building. There are many big buildings such as department stores that have sculptures and other works of art in front of them, but in this case, the department store has installed an entire video wall gallery. This allows them to display even more spectacular works of art.
whatsthis
Large, high resolution LG Display commercial displays with IPS technology! Commercial displays are commonly used to display information to large numbers of people in high-traffic areas. With the sun shining bright at noon, there may be certain angles at which the artwork cannot be seen. LG Display's UHD panels are 8 times clearer and 3.5 times brighter than HD signage. Because of this, the display can be seen with no problem even when the sun is shining bright.
| 1PM, Shopping!
Now Jane must find the bag she wants. However, they only have the bag she wants in one color. It's a shame they do not have other colors in stock. An employee leads Jane to a touch screen where they show her images of the bag she wants in a variety of colors. Jane used the same type of display when she arrived on the first floor of the department store to find the name and location of the shop she is in now.
whatsthis
Displays with slim design can be used efficiently in stores! This multi-touch commercial display is capable of precise touch control with detailed multi-touch gestures and can detect touch even with 10 people crowded around the display.
| 4pm, Feeling a Bit Hungry?
What does Jane find next? It's a refrigerator but when she places her hand on the refrigerator display, information about the products inside are displayed. Jane can even check nutritional information and the prices of the products. Jane uses the display to select a low-sugar yoghurt .
whatsthis
LG Display's transparent displays are being used in department store showcase windows in Turkey and Eastern Europe. These displays are also installed in the doors of refrigerators made by alcohol and beverage companies for promotions around the world. You can now often find them at convenient stores as well!
| 5pm, Buying a Movie Ticket
Jane decides to see a movie while she is out. But she is still a bit hungry. She thinks about getting some popcorn, but when she sees the food on the menu brightly displayed above the counter, it sparks her appetite. Jane decides to get a hotdog along with her popcorn.
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These days there are more and more restaurants using displays to introduce their diverse products and menus. This is because it makes it easier to make food look appetizing and match the menu to fit the season. There are also movie theaters with snack bars that run 24 hours a day. Isn't it a waste of energy to have the menu lights turned on all day long? With the implementation of LG Display Smart Energy Saving technology, energy consumption can be reduced and your concerns can be put to rest.
| 8pm, at the Bus Stop
Blank billboard on bus stop at night
When Jane gets out of the movie, she decides it is time to go home. As she arrives at the bus stop, what does she see but another commercial display? Jane wonders whether the freezing cold in the winter or steamy hot temperatures in the summer will damage the display.
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Since LCD liquid crystal is made of liquid, it is possible for the screen to black out when temperatures get too hot. If a display blacks out or the image is distorted when the sun is shining and the temperature is very hot, the product cannot truly be used as an outdoor display.
LG Display has developed technology that prevents display black out even when the temperature of the liquid crystal in the LCD exceeds 110℃.
www.lg.com
